In 2003 I flew to Asia in search of pearls…
Since that faithful trip, I've logged nearly 1,000,000 miles hunting pearls around the world. Little did I know at the time, I was starting one of the world's premier pearl jewelry companies.
Today I still hand select every single pearl we sell at Pearls of Joy. Over the last 15 years I've created close relationships with many pearl farmers and processors.
And it's this direct-to-consumer business model that allows my customers to save 50-80% off traditional jewelry stores
"It's no longer good
enough to tell your
customers they
should trust you.
You need to earn it." Kevin Canning Pearls of Joy
It's a simple concept...
Treat your customers the way you'd want to be treated.
The philosophy I've used for the last 15 years, has always been to educate and inform, rather than sell. Whether it's through co-founding Pearl-Guide.com (the worlds largest pearl information source), the CPAA pearl specialist course, or through my blog.
It's this philosophy that has helped us reach over 30,000 happy customers, and it's the philosophy that continues to drive Pearls of Joy today.
We started online, which means we love email.
