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Why Our Prices Are So Low?

Luxury Quality, Lower PriceInstead of buying our pearls from wholesalers and middle men the way 99% of all jewelry retailers do, we purchase directly from the source.
Straight from the Source Since most farms offer their pearls at auction and won't sell directly to buyers, it took us a while to find farms with high quality pearls that would deal with us. And it took more time to develop levels of trust to the point where some of these farms would assign us their entire harvest or the first choice of their best pearls.

Buying pearls this way often requires several days of negotiations. But in the end it's worth it because it allows us to offer you the highest quality pearls at the lowest possible prices.
Jewelry Store Markup is 300% With the high cost of rent and sales staff, the typical jewelry store has to charge high prices or it would soon be out of business. Since we have no retail location and a small team of experts, we don't need high markups.
We sell in huge volume At Pearls of Joy we have a different philosophy than most jewelry retailers. Instead of charging high prices and making fewer sales, we sell in volume with a very low mark up (typically 20-50%). Consequently we reach a much larger group of customers, and we find they like to tell their friends about us!
Behind The Scenes
How we source the finest pearls in the world
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