It's a simple concept...
Treat your customers the way you'd want to be treated.
The philosophy I've used for the last 15 years has always been to educate and share information related to pearls. Whether it's through co-founding Pearl-Guide.com (the worlds largest pearl information source), the CPAA pearl specialist course, or through this blog.
I believe the more we share the world of pearls with the public, the better it is for the entire industry.
Conversely, the traditional method of selling fine jewelry suggests we shouldn't bore the customer with "silly facts".
Well... Inc. Magazine recently found out about my philosophy and featured Pearls Of Joy in a great article.
Educating Consumers to Increase Customer Share
If you want to read a little bit more about how companies like Pearls Of Joy and Callaway Golf are choosing to educate customers instead of going for the hard sell, click the link below.
Read Article: https://www.inc.com/drew-hendricks/educating-consumers-to-increase-customer-share.html